Business Management: The Ultimate Guide to Leading and Growing Your Business

Business management discipline involves organising every aspect of organisational activity through effective planning. Profitability is a major concern of business management, which is also concerned with revenue.

Establishing a business or running an organisation from a managerial position requires knowledge of business management. Before starting a business, it must be thoroughly planned, including how to executive plan, attract investors, and so on. These factors are the main focus of business management.

If you want to start your own business and become an expert in this field, you've come to the right place. This Business Management course's goal is to help you succeed in business.

As you progress through our business management course, you will learn how to solve a business problem, attract investors, determine the target market, and develop a profitable pricing strategy, among other things. In one course, we blended every relevant skill required to be a pro in business management.

This Business Management course will prepare you for a wide range of potential professional opportunities. The skills you learn in a business management course are applicable across a wide range of industries. As a result, you have an incredible amount of choice if you decide to change industries or careers.

Learning outcomes from this Business Management course:

• Learn about the vision and mission statement
• Get exclusive mission statement writing tips
• Explore the key components of problem and solution statements
• Know 5 things your company overview must cover
• Discover the market funnel framework with this business management course
• Find out how to create growth projections for a business
• Know how to build your unique value proposition and many more

Featuring 187 Video Lectures covering a total of 12 hours and 18 minutes of extensive training, this Business Management Bootcamp is sure to be a great learning experience. This on-demand course is condensed into sections and modules to simplify your learning experience most dynamically.

This Business Management Course comes with a few promises! Providing you with premium learning materials is our promise. We promise to provide you with the tools to enhance your skills and expand your portfolio.

As a reflection of the above promises, this Business Development course focuses on developing the following skills:

• Business Statement

• Solving Problems in Business

• Sizing Your Market

• Analysing Market Trends

• Segmenting Your Competition

• Creating Positioning Strategy

• Determining Target Market

• Product Management & Planning

• Pricing Strategy

Is there anything else included in this package?

✸ After completing the Business Management Course, you'll instantly receive a PDF Certificate*.

✸ The Business Management Course is self-paced, so you can finish it whenever you want.

✸ Learn online with Reed's user-friendly, cutting-edge environment.

✸ Tutor support is available if you need it.

• Section 1: Business Planning: Vision and Mission Statement 45:25

  • 1: 1.1 - Demystifying Mission and Vision 01:39
  • 2: 1.2. - Why Investors Care about Mission and Vision Statements 01:31
  • 3: 1.3 - What's a Vision Statement 02:47
  • 4: 1.4 - What's a Mission Statement 02:55
  • 5: 1.5 - Differences Between Mission and Vision Statements 02:41
  • 6: 1.6 - Mission and Vision Best Practices 00:47
  • 7: 1.7 - Vision Statement Explained In Depth 01:27
  • 8: 1.8 - The 4 Types of Entrepreneurs 01:48
  • 9: 1.9 - Crafting Your Vision Statement 07:02
  • 10: 1.10 - Crafting Your Mission Statement 04:46
  • 11: 1.11 - Tips for Writing a Great Mission Statement 06:13
  • 12: 1.12 - Workshop - Create Your Vision and Mission Statements 03:49
  • 13: Craft an Inspiring Vision and Mission Statement - Course Guide 05:00
  • 14: Section 1 MCQ 03:00

• Section 2: Business Planning: Solving the Business Problem 36:15

  • 15: 2.1 - Find a Great Problem to Solve 02:32
  • 16: 2.2 - Problem Statements 02:24
  • 17: 2.3 - Solution Statements 02:58
  • 18: 2.4 - Does Your Business Solve a Problem 04:30
  • 19: 2.5 - Elements of a Problem Statement 05:18
  • 20: 2.6 - Testing Your Problem Statement 02:10
  • 21: 2.7 - Elements of a Solution Statement 03:24
  • 22: 2.8 - Common Mistakes 01:59
  • 23: 2.10 - Essential Ingredients of Problem and Solution Statements 01:10
  • 24: 2.11 - Workshop - Problem and Solution Statement in Action 03:50
  • 25: Identify and Solve the Right Business Problem - Course Guide 04:00
  • 26: Section 2 MCQ 02:00

• Section 3: How to Write a Compelling Company Overview for Investors 1:08:08

  • 27: 3.1 - What to Cover in Your Company Overview 02:28
  • 28: 3.2 - Questions Your Company Overview Must Cover 01:44
  • 29: 3.3 - 5 Things Your Company Overview Must Cover 04:18
  • 30: 3.4 - Executive Summary vs. Company Overview 00:51
  • 31: 3.5 - Why Investors Look For 01:25
  • 32: 3.6 - Avoid Exaggeration in Your Company Overview 01:39
  • 33: 3.7 - The Who, What, Where, When and How of Your Company Overview 04:33
  • 34: 3.8 - Reflex Case Study 01:38
  • 35: 3.9 - Writing a Great Company Profile 08:57
  • 36: 3.10 - Company Profile 01:38
  • 37: 3.11 - The Team 10:32
  • 38: 3.12 - Staffing Strategy 01:46
  • 39: 3.13 - Business Model 09:10
  • 40: 3.14 - Current Status 05:27
  • 41: 3.15 - Additional Topics to Include in the Company Overview 03:47
  • 42: 3.16 - Common Mistakes 03:04
  • 43: 3.17 - Workshop Write Your Company Overview 03:11
  • 44: Section 3 MCQ 02:00

• Section 4: Business Planning: Define and Size Your Market 39:31

  • 45: 4.1 - Market Sizing Explained 01:54
  • 46: 4.2 - The Market Funnel Framework Described 04:13
  • 47: 4.3 - How Broadly Should You Define Your Market 02:24
  • 48: 4.4 - Methods to Defining a Market 02:10
  • 49: 4.5 - Market Definition Walk-Through Skincare 04:04
  • 50: 4.6 - Market Definition Walk-Through Microbrewing 00:48
  • 51: 4.7 - TAM, SAM, and SOM 05:58
  • 52: 4.8 - How Investors View Your Business 02:37
  • 53: 4.9 - Sizing Your Market Walk-Through Skincare 06:07
  • 54: 4.10 - Workshop - Defining and Sizing Your Market Walk-Through 03:16
  • 55: Define and Size Your Market - Course Guide 04:00
  • 56: Section 4 MCQ 02:00

• Section 5: Growth Projections for Your Business 46:47

  • 57: 5.1 - Market Growth Explained 08:41
  • 58: 5.2 - Determining Your Growth Projections 01:05
  • 59: 5.3 - Step 1 - Research Growth Rates 10:00
  • 60: 5.4 - Step 2 - Position Your Business for Growth 04:17
  • 61: 5.5 - Step 3 - Telling the Growth Story 01:00
  • 62: 5.6 - Step 4 - Calculating Your CAGR 04:27
  • 63: 5.7 - Drone Market Case Study (Optional) 05:41
  • 64: 5.8 - Troubleshooting 00:52
  • 65: 5.9 - Workshop - Growth Projections in Action 03:44
  • 66: Create Growth Projections for Your Business - Course Guide 04:00
  • 67: Section 5 MCQ 03:00

• Section 6: Business Planning: Identifying Market Trends 43:24

  • 68: 6.1 - Market Trends Explained 03:16
  • 69: 6.2 - Trends versus Fads 05:27
  • 70: 6.3 - Trend Spotting 01:53
  • 71: 6.4 - Megatrends 04:19
  • 72: 6.5 - Popular Trends in Common Industries 04:33
  • 73: 6.6 - Trend Drivers 06:13
  • 74: 6.7 - Researching Trends 02:07
  • 75: 6.8 - Step 1 Create a List of Trends 03:58
  • 76: 6.9 - Step 2 Rate the Importance Level of Trends 01:48
  • 77: 6.10 - Step 3 Evaluate the Trends 01:33
  • 78: 6.11 - Workshop - Market Trends in Action 01:17
  • 79: Identify Market Trends You Can Capitalize On - Course Guide 05:00
  • 80: Section 6 MCQ 02:00

• Section 7: Business Planning: Segmenting Your Competition 40:20

  • 81: 7.1 - What it means to define and segment competition 05:21
  • 82: 7.2 - Indirect Competition 03:35
  • 83: 7.3 - Wallet Share 02:58
  • 84: 7.4 - The Competitive Binder 05:09
  • 85: 7.5 - You must have competition 04:09
  • 86: 7.6 - Too much competition 03:06
  • 87: 7.7 - Nutrition Bar Market Case Study 04:33
  • 88: 7.8 - Worshop - Define and Segment Your Competition 04:29
  • 89: Define and Segment Your Competition - Course Guide 05:00
  • 90: Section 7 MCQ 02:00

• Section 8: Business Planning: Build a Compelling Competitive Matrix 30:54

  • 91: 8.1 - Competitive Matrix Explained 06:18
  • 92: 8.2 - Part 1 - Determining Your Strengths 05:04
  • 93: 8.3 - Scoring Your Strengths 04:57
  • 94: 8.4 - Express the Top 2 in a Range 01:40
  • 95: 8.5 - Part 2 - Select Your Competitors 02:04
  • 96: 8.6 - Part 3- Evaluate and Plot Your Competitors 01:09
  • 97: 8.7 - Workshop -Building Your Competitive Matrix 03:42
  • 98: Build a Compelling Competitive Matrix - Course Guide 04:00
  • 99: Section 8 MCQ 02:00

• Section 9: Business Planning: Create a Unique Competitive Advantage 28:56

  • 100: 9.1 - Unique Competitive Advantage Explained 04:54
  • 101: 9.2 - Unique Competitive Advantage - Company Examples 02:57
  • 102: 9.3 - How to Determine Your Unique Competitive Advantage 00:23
  • 103: 9.4 - Step 1 - Evaluate Your Strengths 01:38
  • 104: 9.5 - Step 2 - Evaluate Your Competitive Landscape 02:34
  • 105: 9.6 - Step 3 - Identify Your Unique Competitive Advantage 04:01
  • 106: 9.7 - Step 4 - Test Your Unique Competitive Advantage 01:59
  • 107: 9.8 - Common Mistakes 01:35
  • 108: 9.9 - Workshop - Unique Competitive Advantrage In Action 02:55
  • 109: Create a Unique Competitive Advantage for Your Business - Course Guide 04:00
  • 110: Section 9 MCQ 02:00

• Section 10 : How to Create a Powerful Positioning Strategy for Your Business 1:08:25

  • 111: 10.1 - Positioning is about Your Customer's Point of View 08:06
  • 112: 10.2 - What Investors are Looking For 01:33
  • 113: 10.3 - Ben and Jerry's Case Study 02:03
  • 114: 10.4 - Keys to Success 02:49
  • 115: 10.5 - The Positioning Framework Overview 05:33
  • 116: 10.6 - Step 1 - Create Meaningful Attributes - Part 1 04:35
  • 117: 10.7 - Step 1 - Create Meaningful Attributes - Part 2 05:30
  • 118: 10.8 - Step 1 - Create Meaningful Attributes - Part 3 04:41
  • 119: 10.9 - Viking Cruises - Case Study 01:52
  • 120: 10.10 - Step 2 - Custom Attributes 04:07
  • 121: 10.11 - Step 3- Evaluate Rank Attributes 04:11
  • 122: 10.12 - Step 4 - Evaluating Positioning Rankings 03:17
  • 123: 10.13 - Step 5 - Positioning of Your Attributes 02:10
  • 124: 10.14 - Step 6 - Your Positioning Statement 03:57
  • 125: 10.15 - Common Mistakes 01:47
  • 126: 10.16 - Workshop - Position Your Product or Service in Action 03:14
  • 127: Create a Powerful Positioning for Your Business - Course Guide 07:00
  • 128: Module 10 MCQ 02:00

• Section 11: Business Planning: How to Determine Your Target Market 50:07

  • 129: 11.1 - Target Market Essentials 04:57
  • 130: 11.2 - Why is Your Target Market So Important 05:06
  • 131: 11.3 - Define Your Target Market 01:48
  • 132: 11.4 - Step 1 - Define Standard Attributes - Demographics 05:34
  • 133: 11.5 - Step 1 (con't) - Define Standard Attributes - More Demographics 04:36
  • 134: 11.6 - Step 1 (con't) - Define Standard Attributes - Psychographics 05:53
  • 135: 11.7 - Step 2 - Develop Custom Attributes 09:59
  • 136: 11.8 - Step 3 - Validation 00:43
  • 137: 11.9 - Step 4 - Adjust Your Strategy 02:08
  • 138: 11.10 -Workshop - Devleoping Your Target Market 02:23
  • 139: Determine Your Target Market - Course Guide 05:00
  • 140: Section 11 MCQ 02:00

• Section 12: Business Planning: Build a Compelling Unique Value Proposition 45:38

  • 141: 12.1 - Characteristics of Unique Value Propositions 01:51
  • 142: 12.2 - Types of Customer Benefits UVPs Express 03:48
  • 143: 12.3 - Examples of Unique Value Propositions 00:46
  • 144: 12.4 - What Investors Are Looking For 00:47
  • 145: 12.5 - Value Proposition vs. Competitive Advantage 01:49
  • 146: 12.6 - Understand Your Competitor's Unique Value Proposition 03:22
  • 147: 12.7 - Streaming Services Example 01:52
  • 148: 12.8 - The Value Proposition Framework 00:45
  • 149: 12.9 - Step 1 - Brainstorming 06:59
  • 150: 12.10 - Step 2 - Create a Value Proposition List 01:08
  • 151: 12.11 - Step 3 - Determine Uniqueness 02:49
  • 152: 12.12 - Step 4 - Prioritize Top Value Propositions 01:40
  • 153: 12.13 - Step 5 - Tell a Story 04:01
  • 154: 12.14 - Common Mistakes 01:21
  • 155: 12.15 - Workshop - Build Your Unique Value Proposition 03:40
  • 156: Build a Compelling Unique Value - Course Guide 07:00
  • 157: Section 12 MCQ 02:00

• Section 13: Create a Winning Product Strategy 40:16

  • 158: 13.1.1 - Product Strategy Overview 04:18
  • 159: 13.1.2 - Voss Water Case Study 01:31
  • 160: 13.1.3 - Product Strategy Building Blocks 02:34
  • 161: 13.1.4 - What Investors are Looking For 02:40
  • 162: 13.1.5 - Keys to Success 02:11
  • 163: 13.1.6 - Building a Compelling Product Strategy 10:45
  • 164: 13.1.7 - Product Vision vs Company Vision 02:12
  • 165: 13.1.8 - Questions to Ask of Your Product Vision 02:05
  • 166: 13.1.9 - Common Mistakes 04:30
  • 167: 13.1.10 - Best Practices 01:30
  • 168: Create a Winning Product or Service Strategy - Course Guide 03:00
  • 169: Section 13 MCQ 03:00

• Section 14: Business Planning: Define Your Product and MVP 44:44

  • 170: 13.2.1 - Define Your Product or Service 10:06
  • 171: 13.2.2 - Minimum Viable Product Explained 02:31
  • 172: 13.2.3 - Entrepreneurial Personality Types 02:36
  • 173: 13.2.3 - Sample MVPs 03:22
  • 174: 13.2.4 - MVP Guidelines 03:30
  • 175: 13.2.5 - How to Evaluate Your MVP 07:40
  • 176: 13.2.6 - Defending Your Product or Service Strategy 07:59
  • 177: Define Your Product and MVP (Minimal Viable Product - Course Guide 04:00
  • 178: Section 14 MCQ 03:00

• Section 15: Business Planning: Create a Compelling Product Roadmap 14:52

  • 179: 13.3.1 - Your Product Roadmap 05:46
  • 180: 13.3.2 - Product Roadmap Formats 06:06
  • 181: Create a Compelling Product Roadmap - Course Guide 02:00
  • 182: Section 15 MCQ 01:00

• Section 16: Business Planning: How to Create a Profitable Pricing Strategy 1:33:37

  • 183: 14.1.1 - Pricing Strategy Overview 02:59
  • 184: 14.1.2 - What Price Communicates 05:00
  • 185: 14.1.3 - Scenario-Based Pricing 01:54
  • 186: 14.1.4 - Types of Pricing Strategies 01:36
  • 187: 14.1.5 - What Investors are Looking for in Your Pricing Strategy 01:41
  • 188: 14.1.6 - Test Your Pricing 00:45
  • 189: 14.1.7 - The 3 Pricing Models 02:46
  • 190: 14.1.8 - Guess The Pricing Model 02:33
  • 191: 14.1.9 - Examples of Pricing Models 01:18
  • 192: 14.1.10 - Case Study T-Shirt Pricing 01:52
  • 193: 14.2.1 - Common Pricing Strategy Mistakes 02:08
  • 194: 14.2.2 - 5 Key Steps to Pricing Strategy 01:17
  • 195: 14.2.3 - Researching Your Market 05:00
  • 196: 14.2.4 - Case Study Researching the Competition 02:57
  • 197: 14.2.5 - Know Your Margins 09:34
  • 198: 14.2.6 - Average Industry Margins 02:08
  • 199: 14.3.1 - Pricing Influencers Explained 01:45
  • 200: 14.3.2 - Pricing Variable 1 - Competition 01:16
  • 201: 14.3.3 - Pricing Variable 2 - Demand 02:19
  • 202: 14.3.4 - Pricing Variable 3 - First of a Kind 02:07
  • 203: 14.3.5 - Pricing Variable 4 - Uniqueness 02:48
  • 204: 14.3.6 - Pricing Variable 5 - Scarcity 02:18
  • 205: 14.3.7 - Pricing Variable 6 - Quality 02:36
  • 206: 14.3.8 - Pricing Variable 7 - Margin 02:11
  • 207: 14.3.9 - Pricing Variable 8 - Customer Perception of Value 01:46
  • 208: 14.3.10 - Scoring Your Pricing Influencers 04:27
  • 209: 14.4.1 - Overview of Pricing Models 00:37
  • 210: 14.4.2 - Cost-Based Pricing Pros and Cons 03:26
  • 211: 14.4.3 - Market-Based Pricing Pros and Cons 03:37
  • 212: 14.4.4 - Value-Based Pricing Pros and Cons 05:18
  • 213: 14.4.5 - Choosing a Pricing Model 02:25
  • 214: 14.4.6 - Common Mistakes in Pricing 02:08
  • 215: 14.4.7 - Setting Your Price Case Study 03:05
  • 216: Section 16 MCQ 04:00

Our instructor has combined their expertise, experience, and wisdom for this Business Management course to provide you with the most effective learning experience possible. This Business Management will meet your learning needs through several in-depth video lessons. Let's take a look at the course syllabus.

Business Management Course Coverage:

• Business Planning: Vision and Mission Statement

In this section of the business management course, you'll know the role of vision and mission statement in business, and we'll explain both topics in depth. Furthermore, you'll learn how to craft a vision statement and tips for writing a mission statement.

• How to Write a Compelling Company Overview for Investors

You will learn how to write an appealing company overview in this section of the Business Management course. We'll explain the distinction between a company overview and an executive summary. Additionally, you will learn about staffing strategy and errors to avoid when drafting a company overview.

• Growth Projections for Your Business

In this section, our business management course will discuss market growth specifics and how to calculate growth projections. Additionally, we will provide clearer explanations of the subject with examples here.

• Identifying Market Trends

You must have a clear understanding of market trends if you want to succeed in business management. In this lesson of our business management course, we'll go through market trends in detail. Additionally, you'll learn how to evaluate trends and rate their importance.

• Segmenting Your Competition

In this section of the business management course, you'll learn to segment your competition. We'll also introduce to you the concept of wallet share. Solving a case study will give you a clear view of the concept of segmenting competition.

• Create a Unique Competitive Advantage for Your Business

In this section of the business management course, unique competitive advantages are explained. You'll determine your unique competitive advantage by evaluating your strengths and landscape and identifying your unique competitive advantage.

• How to Determine Your Target Market

You will learn the target market's fundamentals in this business management course section and understand why it is so crucial. We'll also go over common target market attributes like demographics and psychographics.

• Build a Compelling Unique Value Proposition

We'll go through how to create a distinctive value proposition in this section of the business management course. You'll be aware of the characteristics of a unique value proposition. We'll also go through the many kinds of customer benefits that UVPs express. At the end of this section, we'll offer a workshop to help you create your distinctive value proposition.

• Define Your Product and MVP

This section of our business management course will cover how to write a product description and the idea of a minimum viable product (MPV). We'll go over various MVPs, and this section will teach you how to assess your MVP.

• How to Create a Profitable Pricing Strategy

Price is one of the most important business management factors; to succeed in business, you must have a profitable pricing strategy. In this context, we will will cover the different types of pricing strategies in detail, Furthermore, we'll also go through several price models with you. Additionally, you'll be familiar with pricing variables, market research techniques, and many other things.

This Business Management On-Demand Course will provide you with a comprehensive understanding of the subject matter through our premium, exclusive learning materials.

Show off your new skills with a certificate of completion

As a token of your time spent on this on-demand training, you will receive an e-Certificate immediately after completing it. By taking this Business Management Course, you will meet your training needs, enhance your CV, and become more employable.

*How to Download Reed PDF Certificate?

You must watch 95% of the course content to receive a free course certificate. Upon completion of the module, you'll see a green tick sign on the left side of the lesson title. Scroll down a little after completing 95% of the lessons with green ticks. A portion on the lower right is titled 'Claim Your Certificate'. Click on it to download your certificate.

Is This Course the Right Option for You?

Anyone interested in learning more about Business Management should take this Course. Taking this immersive, powerful On-demand Training will help you gain a comprehensive understanding of the topic.

No prior knowledge is required to enroll the course, and you can access the course materials from anywhere through the internet.

This Business Management course will be very helpful if you want to advance your career in the following professional field, as-.

• External auditor

• Human resources officer

• Retail manager

• Marketing Executive

• Sales Executive

• Construction manager

• Logistics and distribution manager

This Business Management Course does not have any prerequisites or formal requirements. Get an Internet-connected device, and you're ready to embark on an exciting, enjoyable learning journey. Though, we recommend that you:

• Are passionate about learning online
• Have a good grasp of English
• Wish to know more about Business Management

The following are some career prospects you can pursue after taking this Business Management course, along with their average salary per year:

• Retail manager- £26,435 per annum
• Marketing Executive - £28,643 per annum
• Sales Manager - £39,010 per annum
• Logistics Administrator - £23,322 per annum
• Business Development Manager - £38,226 per annum

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of completion

Digital certificate - Included

Reed courses certificate of completion

Digital certificate - Included